We recently worked with our partner the Internal Revenue Service to design and build their first mobile responsive website. Direct Pay is an online application for making payments to the IRS. Over the last year our team designed new functionality and a responsive framework for using the application on smartphone and tablet.
We started by sketching out how every page of the site would look on different sized screens. We took into consideration varying device screen sizes and emerging technologies. We worked with the IRS design team to imagine new elements within the interface. Since the IRS site had never been rendered in mobile format before, we had to rethink how elements such as buttons and form fields would look on a smartphone. Read More
On May 1st and 2nd coworking mavens from around the world converged on Kansas City Missouri for the 2014 Global Coworking Unconference (GCUC). Flux forward had the pleasure of sponsoring the conference, lovingly pronounced ‘Juicy’, with a juice bar.
Having attended many a conference we knew how all day sessions and interaction can deplete even the most strident conference goer’s energy. We decided that a juice bar was the perfect remedy to quench the attendees’ thirst but also to take the opportunity to demonstrate how we engage users and customers for the partners that we work with.
Day One – A bit of market research
One day one we fired up our juicer and set about mixing up our concoctions. As participants stopped by our booth we asked them to try and compare two different juices: Carrot and mango with a hint of cayenne pepper and Pear-apple with lavender. We asked our testers to give us feedback and let us know which juice they preferred. We then poured them a full glass of their chosen elixir.
The first day’s results were interesting. The carrot-mango mixture bested the pear and apple drink by almost 2 to 1. This surprised us a bit because we made assumptions that the cayenne kick at the end may turn off some people who didn’t like spice. It was a great example of how making assumptions about your audience, their habits, their likes and dislikes can lead you to focus your efforts in the wrong place when building a product or creating a brand.
Day Two – A new contender
On day two we decided to add a twist to our research. We add a third contender – cranberry ginger. We asked returning participants to compare it against their favorite from the day before. We asked new customers to try all three and give their preference. Again the results were surprising. Even though the majority of visitors were return customers the new mixture edged out the previous day’s winner.
We enjoyed our time at GCUC. Our research was a fun way to help our audience understand how important talking to your users and customers while in development is to saving time and money. And while we’re not a juice company we can see a possible spinoff in our future, or at least some fresh Fridays in the flux offices.
Moo makes business cards cool. Moo.com gets it:
> Their brand is tight from home page to receiving your product
> The site is well thought out
> Users can get through an order process quickly, without pain
> Their language is approachable, somewhat funky and consistent
But, it goes deeper to the little things that make the whole experience worthwhile. I had a question regarding their services and quickly found the email form. Instead of a giant Captcha block filled with frustrating images of nonsensical words to foil spammers , (these can actually make users sweat), they provide a simple math equation, set in Helvetica: I got 7+1 =, with a box to type in the answer. One number lets them know I am a human with a human question that needs answered. Ah, the simplicity. Thanks Moo, you win the gold Flux star for the week!